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Your goals Who visits your website Your competitors Identifying Your Keywords

Develop your Web Strategy
With Our Workshops and Webinars

Learn 5 steps essential for an effective web presence and how they determine a winning strategy. Our goal-oriented approach uses marketing, business development, & management techniques to help you create a web site tailored for your business. Contact Myra Nicholas at mnicholas@anson-bowles.com to get a schedule or ask about our self-paced tutorials.


Who visits your website?

What do I need?

Can you describe the type of person who you want to visit your website? (Who are you trying to reach?) Can you create a "profile" of the average visitor you want to attract? (age, gender, background, technology level). The more you know about who you want to reach, the better you can target your site to reach them.

Why do I need it?

A good visitor profile will serve as a guide as you develop every aspect of your website. The colors, graphics, content and layout all combine together to project an image of your site in your visitor's mind.

Where do I get it?

Although there are many companies that specialize in audience profiling, the smartest way to get this information is to research it yourself.

Can I...

Do it myself?

Yes. It is your business so you've probably got a good idea already who your best customers are. Interview them and you will soon start developing a profile of their preferences.

Learn How?

Yes. Our tutorial with planning documents will take you step by step through the planning process. We've developed a series of exercises that help you develop your strategy, find your audience, and discover your competitive advantage.

We also have an "Intro to Business Website" workshop, a 2-day workshop that takes business owners through the process of developing a website strategy, including visitor profiling, creating goals, competitive analysis and defining the major components that you'll need.

Hire a professional?

It is your business, but you might want help from a marketing professional. Anson-Bowles can help you through the process by asking the right questions. We often conduct strategy sessions that help companies develop a successful plan.

Do without it?

Not really!

Who are your competitors?.

Questions you may want to ask

What problem will they be looking to solve when they arrive at your site? A good profile will guide your focus: as each aspect of your site is planned ask yourself "Would my profile audience respond favorably?".

What image do you want to communicate?

Your audience will determine the look that you want to give your website. Calming colors with smooth transitions, eye-popping images that build excitement, creating a welcoming feel is vital to your success.

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Providing Visual Solutions for Business in Northern Virginia since 1979

Copyright 2011, Anson-Bowles & Assoc. mnicholas@anson-bowles.com