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With Our Workshops and Webinars

Learn 5 steps essential for an effective web presence and how they determine a winning strategy. Our goal-oriented approach uses marketing, business development, & management techniques to help you create a web site tailored for your business. Contact Myra Nicholas at mnicholas@anson-bowles.com to get a schedule or ask about our self-paced tutorials.


Planning: Writing for SEO

What do I need?

All the content for your website needs to be search engine friendly. That means you need to identify and use your keywords and key phrases throughout the site. You need to tell visitors what you can do for them, and how you do it.

Why do I need it?

These days, people find what they need by using a search engine. The more you use keywords and key phrases, the higher your site will rank in search results. To the visitor, your words need to do more than images to communicate the value of the product/service you have to offer.

Where do I get it?

Unless you have experience writing content for websites, it might be best to hire a writer familiar with Search Engine Optimization (SEO)

Your website ranking by search engines is determined in large part by the content you have on your website.

Can I...

Do it myself?

Yes, with some research. Read a few of the books about writing for the web and go online to some of the blogs about SEO. Armed with that information, you should be able to crank out some decent content for your website.

Learn How?

Yes. There are quite a few "writing for the Web" workshops being put on by some very good writers. Part of the planning tutorial that we offer does include copy writing tips and some basic SEO references.

We also have an "Building Your Business Website" workshop, a 3-day workshop that takes business owners through the process of developing a website strategy, defining requirements, creating a site map and layout, and lists image and copy writing requirements.

Hire a professional?

Writers familiar with Search Engine Optimization (SEO) can help you get ranked fairly high by most search engines. By using your keywords in page titles, file names, content and links, a website's ranking.

Do without it?

A website filled with just images will not help you get found in a search.

Gather all your images.

Six Steps for Adopting Search Engine Optimization Best Practices

The search engines must see the content on your site in order to place your pages correctly in their databases. Click here to review the process Kathryn McGeehan at Marketwise has used quite successfully to reach a top Google ranking for many, many Web sites, some lasting for years at the top.

Content Hints

Content for websites are rarely static. They change weekly, monthly and a good site will keep customers coming back by offering interesting information or tips to save. For Search Engine Purposes, each page needs to have approximately 225-300 words on each page to be indexed properly. That doesn't mean you need to write a novel, If more than of the files on your site have enough content, you will be ok. Use those keywords within page titles, in headlines, scattered in the text to make your site more relevant.

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Providing Visual Solutions for Business in Northern Virginia since 1979

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