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Develop your Web Strategy
With Our Workshops and Webinars

Learn 5 steps essential for an effective web presence and how they determine a winning strategy. Our goal-oriented approach uses marketing, business development, & management techniques to help you create a web site tailored for your business. Contact Myra Nicholas at mnicholas@anson-bowles.com to get a schedule or ask about our self-paced tutorials.


Planning: Creating a Site Map

What do I need?

A page by page plan to "lead" your visitors from the page they land on to the page with your goal.

Why do I need it?

People usually give a website 10-20 seconds to "tell them" where to go. Many first time visitors don't know what to click on first.

Where do I get it?

Creating a site map yourself makes the most sense. Think of it as flow chart that helps you visualize how your site is going to work.

Can I...

Do it myself?

Sure. Using large post-it notes, write a brief description of each page (or just a word) and put it on the wall. Stand back and think about how you'd progress through the site. Move the post-its around until you get a sense of flow.

Learn How?

Yes. Anson-Bowles offers a planning tutorial with worksheets that will take you from site map, to laying out your page with "hot zones", through copy writing tips, and cover image requirements. You'll end up with a worksheet that is a perfect reference point to start your coding.

We also have several workshops, that take business owners through the process of developing a website strategy, defining requirements, creating a site map and layout, and lists image and copy writing requirements.

Hire a professional?

A site map is usually one of the first things any website designer will address. Anson-Bowles will work with you to create a site map that achieves your intended goal.

Do without it?

Not really!

Next lay out your page.

Site Map Hints

After you've done your first draft of the site map, show it to others and get their feedback. You want to make sure there is a clear path for visitors to take, try to anticipate uncertainty or questions with answers and, most importantly, "sell" each click.

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Providing Visual Solutions for Business in Northern Virginia since 1979

Copyright 2011, Anson-Bowles & Assoc. mnicholas@anson-bowles.com