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Develop your Web Strategy
With Our Workshops and Webinars

Learn 5 steps essential for an effective web presence and how they determine a winning strategy. Our goal-oriented approach uses marketing, business development, & management techniques to help you create a web site tailored for your business. Contact Myra Nicholas at mnicholas@anson-bowles.com to get a schedule or ask about our self-paced tutorials.

 

Planning: Web Page Layout

What do I need?

A diagram of how the information on each of your web pages will be displayed.

Why do I need it?

A good layout will be inviting, communicate what you are offering and be easy to understand.

Where do I get it?

Research. Visit a lot of other websites. What do you look for first? What frustrates you? Where does the eye track? How does the visitor know where they are? Consult a professional designer. They can help you with a design that works for your audience

Can I...

Do it myself?

Yes, with some research. List what information is going to be repeated on every page and block it out, then look at the websites you liked the best and see how their layout compares. Always make a mockup of your web page and show it to others before you begin any coding.

Learn How?

Yes. Anson-Bowles offers a planning tutorial with worksheets that will take you from site map, to laying out your page with "hot zones", through copy writing tips, and cover image requirements. You'll end up with a worksheet that is a perfect reference point to start your coding.

We also have an "Building Your Business Website" workshop, a 3-day workshop that takes business owners through the process of developing a website strategy, defining requirements, creating a site map and layout, and lists image and copy writing requirements.

Hire a professional?

Page layout is critical to the success of your website. It is a good idea to enlist the help of a professional designer who has the training and experience with website design. Anson-Bowles will work with you to create a page layout that achieves your intended goal.

Do without it?

Not really!

It is time to write your content.

 
Site Map Hints

After you've done your first draft of the site map, show it to others and get their feedback. You want to make sure there is a clear path for visitors to take, try to anticipate uncertainty or questions with answers and, most importantly, "sell" each click.

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Copyright 2011, Anson-Bowles & Assoc. mnicholas@anson-bowles.com