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Website design, development, instruction, tutorials. Identify Your Competitors
Your goals Your audience Your competitors Identifying Your Keywords

Develop your Web Strategy
With Our Workshops and Webinars

Learn 5 steps essential for an effective web presence and how they determine a winning strategy. Our goal-oriented approach uses marketing, business development, & management techniques to help you create a web site tailored for your business. Contact Myra Nicholas at mnicholas@anson-bowles.com to get a schedule or ask about our self-paced tutorials.


Identify Your Competitors

What do I need?

The answer to the following questions: Who are your competitors? How many are there? What are they offering? How successful are they?

Why do I need it?

If you are trying to enter an already crowded field, then knowing what is being offered and how will help you develop a strategy that can set you apart from the others. If there are only a few competitors, then find out how well they are doing.

Where do I get it?

Although there are many companies that specialize competitive analysis, the smartest way to get this information is to research it yourself.

Can I...

Do it myself?

Yes. It is your business after all, and you've probably got a good idea who else is offering the same product or service.

Learn How?

Yes. Our intro tutorial leads you through several competitive analysis exercises. We've developed a series of exercises that help you discover who your strongest competitors are and how carefully they have crafted their online presence. This is part of the planning document set.

We also have an "Intro to Business Website" workshop, a 2-day workshop that takes business owners through the process of developing a website strategy, including visitor profiling, creating goals, competitive analysis and defining the major components that you'll need.

Hire a professional?

It is your business, but you might want help from a marketing professional. Anson-Bowles can help you through the process by asking the right questions. We often conduct strategy sessions that help companies develop a successful plan.

Do without it?

Not really!

How will you define success?.

Questions to ask

Who are your competitors?
Where do they show up in a search?
What do their websites look like?
Does their site make it easy to achieve their goal?
Can you offer or provide something that they don't.

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Providing Visual Solutions for Business in Northern Virginia since 1979

Copyright 2011, Anson-Bowles & Assoc. mnicholas@anson-bowles.com