Website design, development, instruction, tutorials.
Identifying Your Keywords
Develop your Web Strategy
With Our Workshops and Webinars
Learn 5 steps essential for an effective web presence and how they determine a winning strategy. Our goal-oriented approach
uses marketing, business development, & management techniques to help you create a web site tailored for your business.
Contact Myra Nicholas at firstname.lastname@example.org to get a schedule or ask about our self-paced tutorials.
Where to Start: Your Goals
What do I need?
Define what you hope to achieve with your website. (other than make money) The more specific you are with your goals, the easier it will be to create a plan to achieve them.
What is your objective? Be specific. "Build and grow my customer database in order to increase repeat sales by 30%." Not, "get more customer sales".
Some common website goals:
- To establish a Web presence for an existing business
To provide an online "portfolio" for Seasonal or Show Vendors
To sell a product or service to a global market
To improve (or streamline) customer/member service
To keep existing customers/ members informed of new products and services
To make product or price information and updates available 24/7
To provide a community service, advocate a cause or position
To sell advertising, affiliate links and 3rd party offers
To generate sales leads or contact lists
To drive retail or other traffic to a physical location
Why do I need it?
Without an objective, your website won't tell your visitors what to do or go anywhere. The internet is full of websites with just that problem!
Where do I get it?
Ask yourself why you want a website, what you want it to do for you and/or your company.
Do it myself?
Yes. In fact, you are the one that has to define the goals for your website.
Yes. We offer a tutorial with planning documents that will take you step by step through the planning process. We've developed a series of exercises that help you develop your strategy, find your audience, and discover your competitive advantage.
We also have an "Intro to Business Website" workshop, a 2-day workshop that takes business owners through the process of developing a website strategy, including visitor profiling, creating goals, competitive analysis and defining the major components that you'll need.
Hire a professional?
It is your business, but you might want help from a marketing professional. Anson-Bowles can help you through the process by asking the right questions. We often conduct strategy sessions that help companies develop a successful plan.
Do without it?
Questions that may help develop your website's goal
What do you want viewers to do when they come to your website?
Is it an active or passive website?
Examples of an Active Site
Examples of a Passive Site
- Make a purchase
- Register for an event
- Contact Sales staff/Lead generation
- Drive traffic to your show
- Portfolio or virtual catalog site
- Knowledge base or Reference materials
- Software updates or support bulletins
Website Portfolio for retail, nonprofits and small business.