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Your goals Your audience Your competitors Identifying Your Keywords

Develop your Web Strategy
With Our Workshops and Webinars

Learn 5 steps essential for an effective web presence and how they determine a winning strategy. Our goal-oriented approach uses marketing, business development, & management techniques to help you create a web site tailored for your business. Contact Myra Nicholas at mnicholas@anson-bowles.com to get a schedule or ask about our self-paced tutorials.


Where to Start: Your Goals

What do I need?

Define what you hope to achieve with your website. (other than make money) The more specific you are with your goals, the easier it will be to create a plan to achieve them. What is your objective? Be specific. "Build and grow my customer database in order to increase repeat sales by 30%." Not, "get more customer sales".

Some common website goals:

  • To establish a Web presence for an existing business
  • To provide an online "portfolio" for Seasonal or Show Vendors
  • To sell a product or service to a global market
  • To improve (or streamline) customer/member service
  • To keep existing customers/ members informed of new products and services
  • To make product or price information and updates available 24/7
  • To provide a community service, advocate a cause or position
  • To sell advertising, affiliate links and 3rd party offers
  • To generate sales leads or contact lists
  • To drive retail or other traffic to a physical location

Why do I need it?

Without an objective, your website won't tell your visitors what to do or go anywhere. The internet is full of websites with just that problem!

Where do I get it?

Ask yourself why you want a website, what you want it to do for you and/or your company.

Can I...

Do it myself?

Yes. In fact, you are the one that has to define the goals for your website.

Learn How?

Yes. We offer a tutorial with planning documents that will take you step by step through the planning process. We've developed a series of exercises that help you develop your strategy, find your audience, and discover your competitive advantage.

We also have an "Intro to Business Website" workshop, a 2-day workshop that takes business owners through the process of developing a website strategy, including visitor profiling, creating goals, competitive analysis and defining the major components that you'll need.

Hire a professional?

It is your business, but you might want help from a marketing professional. Anson-Bowles can help you through the process by asking the right questions. We often conduct strategy sessions that help companies develop a successful plan.

Do without it?

Not really!

Identify your target audience.

Questions that may help develop your website's goal
What do you want viewers to do when they come to your website?

Is it an active or passive website?

Examples of an Active Site
  • Make a purchase
  • Register for an event
  • Contact Sales staff/Lead generation
  • Drive traffic to your show
Examples of a Passive Site
  • Portfolio or virtual catalog site
  • Knowledge base or Reference materials
  • Software updates or support bulletins

Website Portfolio for retail, nonprofits and small business.

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Providing Visual Solutions for Business in Northern Virginia since 1979

Copyright 2011, Anson-Bowles & Assoc. mnicholas@anson-bowles.com