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Develop your Web Strategy
With Our Workshops and Webinars

Learn 5 steps essential for an effective web presence and how they determine a winning strategy. Our goal-oriented approach uses marketing, business development, & management techniques to help you create a web site tailored for your business. Contact Myra Nicholas at mnicholas@anson-bowles.com to get a schedule or ask about our self-paced tutorials.


Planning Your Website: Overview

You've gathered your requirements, defined your goals, decided what you want your website to do... now it is time to address all the pieces that make up a website and how they will work together. Here's some basic questions you'll need to consider as you begin this phase.

What do you want your visitors to do?

When they land on your site, you'll need to create a plan to "lead" them though the site to your goal. Many websites that look quite nice at first glance confuse the first time visitor who doesn't know what to click on first. Make sure you plan a path for them to take, anticipate questions with answers and "sell" each click.

Who will be writing the website content?

Content for websites are rarely static. They change weekly, monthly and a good site will keep customers coming back by offering interesting information or tips to save. Writers familiar with Search Engine Optimization (SEO) can help you get ranked fairly high by most search engines.

Do your photos and graphics reflect your content?

If you are selling an "intangible" you don't have a product to photograph and use as your theme. A lot of companies choose to use stock photos that either communicate an idea (like a light bulb) or feature people that "look" like they are customers.

Start by creating a site map.


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