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Understanding the Process

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Introduction and Scope

Process

  • Initial Idea Tested
  • Develop Concept
  • Check Availability of Resources for Subject
  • Check Domain Availability
  • Hosting Capabilities

Introduction:

This tutorial gives you an overview of our teaching methodology. We cover all the steps involved in creating a website from a project manager’s point of view.

The Scope:

Starting from the initial concept, we cover all the tasks (technical, administrative, graphic and marketing) that come into play when a website is created. Some of these have spawned entire industries that specialize in an area (like search engine marketing, keyword research, design/layout, or template customization), so our coverage of tasks will give you an understanding of the elements, and indicate the availability of resources.

The First Step

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Step 1

Process

  • Initial Idea Tested
  • Develop Concept
  • Check Availability of Resources for Subject
  • Check Domain Availability
  • Hosting Capabilities

Test the Idea

How long will the trend/concept last? Long enough that it is worth building a site? Search online to see if there’s anything close to your idea.

Develop Your Concept

How are you going to make it a success? (sell the item, set up an organization, promote your services) We get into the strategy later, but this is where you have to get serious. What does the success of your venture need, outside of a website?

Availability of Resources

Most people would rather buy, hire or become part of a group where there’s knowledgeable people and lots of resources. How much do you know about your subject?

Strategic Planning

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Developing A Strategic Plan

The basics of developing a strategic plan. Balancing theory, research and practice, you will approach site development from first concept through strategy.

Elements of Website Planning

  1. Holistic decision making
  2. Best result for:
    • Users/viewers (human factors)
    • Owners/businesses (cost/benefit analysis)
  3. Planning process (Step 2)
    • Website Goals
    • Keyword Research
    • Audience Profile
    • Competitive Analysis
    • Developing Strategy-USP

Strategy: Goals

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Step 2

Strategy Process

  • Site Goals
  • Profile Audience
  • Keyword Research
  • Competitive Analysis
  • Create strategy statement & USP

Define Your Goals

Define what you hope to achieve with your website. The more specific your goals, the easier it will be to achieve them. What is your objective?

Goals List

List of all the goals that you can imagine see for your site, and review your list often as we go through the planning process. You may have discovered a goal that clarifies the strategy.

Goal Achievement

How do you plan to achieve your goal(s)? How will you know where your site is in relation to its purpose?

Strategy: Audience Profile

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Step 2

Strategy Process

  • Site Goals
  • Profile Audience
  • Keyword Research
  • Competitive Analysis
  • Create strategy statement & USP

Create A Basic Profile

Determine the age, gender, values, special needs (if any) and characteristics of the type of person you are creating this site to reach. There may be more than one type, so list variables.

Impression

Interview people who share key elements with your profile. Use questions to develop site specifics, functionality.

  1. What do I expect to find when I go online to (purpose)
  2. Where do I do most of my online (purpose), at home or work?
  3. What makes me return to the same website?
  4. What really annoys me when I visit a website?
  5. What other websites, online communities, or resources do I visit?

Test Profile

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Step 2

Strategy Process

  • Site Goals
  • Profile Audience
  • Keyword Research
  • Competitive Analysis
  • Create strategy statement & USP

Field Test Results

Visit several websites with the same goals, and assess your conclusions: Ask yourself the same 5 questions. Critical Assessment: Does the initial page give me any reason to continue or am I wasting my time?

A good profile will guide your focus: as each aspect of your site is planned ask yourself “Would my profile audience respond favorably?”.

Keyword Vocabulary

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Step 2

Strategy Process

  • Site Goals
  • Profile Audience
  • Keyword Research
  • Competitive Analysis
  • Create strategy statement & USP

Keyword Research

Keyword selection is critical to your online success. Keywords help people find you and define your website’s purpose. The right phrases are relevant to your goals and carefully targeted. Your keyword vocabulary has to achieve the right balance of broad appeal, but not get lost in the shuffle.

List Terms That You’d Use

Keep a notebook nearby to record every word, phrase, synonym and cluster that could be used to describe your product/service.

Test Your Keywords

See what kind of websites show up in a search using your list of words and phrases. Are they competitors? Or are you getting sites that use your words quite differently. People use a wide variety of search terms, choosing the words someone would use to find you is your goal.