Turned my many years of web development experience working with business clients, often unfamiliar with the web culture. into a great guide for students. Developed a 6-step process that helps developers define their web strategy using my worksheets.

Key concepts:

1. Uses keywords, goals, audience profile to help developers understand their site's purpose.
2. Contains a competitive analysis worksheet to help developers find their best niche.
3. Wraps up all worksheets into a single strategy log that can be reviewed and redeveloped.
4. Encourages developers to understand applications needed and determine requirements necessary.