Redesigned and rewrote a website first launched in 2004 to reflect current SEO standards.

Key concepts:

  1. Identify popular search terms with low competition and create a "vocabulary" of keywords for all content.
  2. Use best practices for SEO by coding alt tags, using text-based navigation, file names, etc.
  3. Choose affiliate programs that are of interest to the visitor and have high payouts.
  4. Integrate affiliate links into body copy, format affiliate offerings as tips and content.