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Graphics, marketing, editorial content and revenue development strategies for print, web and other digital media.

Remember, success means more work!
About Us

Resume: Myra Anson Nicholas

Print, Marketing and Web Version

CONTACT:

905 Lincoln Avenue, Falls Church, VA 22046
office: (703) 241-5583   •   Email: mnicholas@anson-bowles.com

SYNOPSIS

Results-driven. Intensively creative and relentlessly seeking improvement. Over 2 decades graphic design, marketing and PR. Strong DM writing, B to B promotion. More than a decade of web design and development, from hand coding to scripts. More than 2 decades crafting print pieces from brochures to ads, direct response to POP. Excellent team player with the ability to pitch in where needed.

Big picture skills: Strategic planning and production management. Experience creating marketing and fulfillment programs, developing lead generation systems and finding new revenue streams.

Section Link
RECENT ACCOMPLISHMENTS
RELEVANT EXPERIENCE
SOFTWARE
EDUCATION

RECENT ACCOMPLISHMENTS

RELEVANT EXPERIENCE

Anson-Bowles & Assoc, Falls Church, VA     1979 - 1993, 1998-Present

ONGOING WORKING RELATIONSHIPS INCLUDE:
Altman Dedicated Direct (and their clients)
Marketwise, Inc. (and their clients)
Strategic Futures (and their clients)
GlobalNet
ACAT/National Association of Accountants
GeoScience World
GlobalPhone Corporation (agents, worldwide)
Altered Arts Magazine
NotJustPartz
Artisans United
and many others...

Principal, Launched in 1979, this unique marketing and graphics venture developed an early affinity marketing science and technology companies, business-to-business services and technology nonprofit benefits. Using available media delivery systems and strategic campaign planning, AB mixes print, email and online promotions, social networking, viral marketing, collaborative event sponsorships and "fusion" marketing initiatives to help companied achieve their goals.

Skills:
  • Project manager
  • Creative Director
  • Marketing Strategy
  • Mixed media delivery
  • Training
  • Concept development
  • Direct Response Copywriter
  • Graphic Designer
  • Production Designer
  • Image manipulation/photo editing

Currently teaching a web design curriculum at Stratford University Classes range from basic introduction to the web to understanding content management systems.

In the nonprofit and education area; served as webmaster and developed educational programs for targeted seminars with The Society of Independent Gasoline Marketers of America (SIGMA), developed new web initiatives for the Northern Virginia Workforce Investment Board (NVWIB). For corporate clients; provide graphic services for software developers, seminar instructors, cell, satellite, and VOIP providers. Writer for specialty magazines, ad-hoc marketing consultant for local businesses, facilitator for promotional planning, packaging products and services for specific buyers, "productizing" services.

Northern Virginia Technology Council -1998 to 1999 - Creative Director/webmaster/senior designer… continued on a consulting basis.
Brought in as consultant for graphic triage, asked to take over responsibility for entire visual communications output. Web maintenance, publications, event promotion, membership packages, committee and lobbying materials.

Anson-Bowles & Associates - between 1997 and 1998 Consultant for companies needing specific skills:
EEI Communications as creative director/project manager.
Technology Business as Marketing Director
Tech Capital as Marketing Consultant
Guthy-Renker Corporation as a branding and package designer

Washington Technology/Tech News -1996 to 1997 - Marketing Director (retained for consulting)
As Marketing Director was responsible for the concept development, copy writing, design and production of marketing collateral for Washington Technology, a biweekly industry publication plus all event promotion, annual publications, trade shows, and all marketing-related activities.

ASA(a division of A&T) -1995 to 1996 - Art Director & Group Manager
Managed graphics department and staff of 4, while coordinating with programmers, and instructional designers to produce deliverables for civilian and defense agencies.

National Alliance of Business -1993 to 1995 -Product & Marketing Coordinator (followed by contract work 1998-2001)
Essential part of marketing, publications, and communications department.

Tab Books division of The McGraw-Hill Companies- 1991 to 1996 - Consulting Designer

DataTrends Publications, Inc. -1992 to 1993 - Production Coordinator (retained for ad hoc consulting after leaving position)

Anson-Bowles & Associates -1979 to 1992 - Principal
A full-service graphic design and marketing venture specializing in high quality publications, brochures and ads. Managed staff of 2. Coordinated projects with vendors and freelancers, worked directly with clients. Transitioned from mainframe and standalone code-based typesetting systems to desktop publishing, educating clients, and consulting with those companies who went in-house. Purchased equipment, hired staff did marketing, billing, et. al. Client list oriented towards high-tech companies and associations. Retained clients on a consulting basis when health care benefits needed to be expanded.

Positions prior to October 1979: Art Director, Boat Owners Association; Production Artist, Bureau of National Affairs. Many other, less relevant projects

SOFTWARE & RELEVANT SKILLS

Coding for SEO, editing text for punch and creating extensive photoshop montages. Developing landing pages, premiums and e-newsletter content enhance traditional marketing strategies, bring comprehensive management to complex tasks that are not available with single software applications.

Most web site development applications (like Dreamweaver) hand-coding HTML page construction, javascript, CSS (and browser compatibility issues), content management systems (Joomla), some database-driven web applications (Cold Fusion, ASP, PhP). Editing Flash, database scripts. Experience creating simple shopping carts, editing cart elements and other e-commerce database apps. Quark X-Press (Mac and Windows), Adobe Photoshop (Mac and Windows), as well as the rest of their Creative Suite (including Adobe Lifecycle Designer) , Corel Draw! Presentation and chart/graph production (Smart Draw, Corel Flow). Most Word Perfect and word basics. Microsoft Office products (excel, powerpoint) . Groupware (group hub) development, hosted database and form processing resources. More, just ask... Cross-platform compatible. Creating design documents and selecting applications for complex sites with multiple interactive requirements. Experience with Internet/Web navigation & accessibility requirements, database and legacy issues.

EDUCATION

Virginia Commonwealth University, BFA, Communication, Arts & Design, 1976
Newsletter Association seminars on marketing, 1993-94; DMAW seminars, 1993, 95; Seminars on Corel Draw! 4&5, 1994-95; Advanced Quark, and Photoshop seminars, 1994-95; Professional seminars on multimedia, marketing, pre-press troubleshooting, direct mail, scanning and trapping, and "future of the industry" speculations, 1993-94; Exhibit and Trade Show Marketing seminar, 1995-96. Various web development seminars 1996-98, Guerilla Marketing seminar 1998-99. Many webinars, online tutorials, seminars relating to new technologies, marketing and writing are considered a regular part of the monthly schedule.

Business summary.  • Capabilities that match your business needs.
Familiarity with your business' issues.  • A portfolio of some of our work.
Contact us and tell us your needs

Generating visual solutions since 1979

©Copyright 2008 Anson-Bowles & Associates
mnicholas@anson-bowles.com   •   Voice: 703.241.5583