Graphics, marketing, editorial
content and revenue development
strategies for print, web and other digital media.
Remember, success means more work!
Resume: Myra Anson Nicholas
Teaching Web and Marketing VersionCONTACT:
905 Lincoln Avenue, Falls Church, VA 22046
cell: (703) 402-9065
e-mail: coyote@anson-bowles.comSYNOPSIS
Results-driven. Intensively creative and brings enthusiasm to beginner and advanced students alike. More than a decade of web design and development, from hand coding to scripts. Dedicated teacher, participating in computer graphics and internet development since 1984.
Big picture skills: Interested in developing business/tech hybrid curriculum for today's web-based businesses. Am developing a series of online courses that will take a new user through each stage of the process and teach them, step-by-step, how to create a successful website.
Section Link
RECENT ACCOMPLISHMENTS
RELEVANT EXPERIENCE
SOFTWARE
EDUCATIONRECENT ACCOMPLISHMENTS
- Created a web strategy course that integrated a brief introduction to content management systems turning a theoretical process into a well-grounded, hands-on course for students to follow.
- Developed a comprehensive website lifecycle chart and planning overview that introduces new students to all aspects that make up the web creation process.
- Currently bringing together former students from past 4 years to create a "Web Working Group"
- Created a unique learning how to learn experience for second year college students.
- Developed lead generation sites, landing pages and premiums for multinational and technology-based corporations.
- Designed and created a series of print materials and web-based documents for small nonprofit group that increased visibility while keeping in budget.
- Created design document, selected database application and installed script for mixed use web site aimed at low-tech audience.
- Created "sales grouping model" to market cross-category products. All groupings have kept their branding for the past 8 years.
- Helped create a 2-year digital design curriculum at a regional university.
RELEVANT EXPERIENCE
Anson-Bowles & Assoc, Falls Church, VA 1979 - 1993, 1998-Present
ONGOING WORKING RELATIONSHIPS INCLUDE: Altman Dedicated Direct (and their clients)
Marketwise, Inc. (and their clients)
Strategic Futures (and their clients)
GlobalNet
ACAT/National Association of Accountants
GeoScience World
GlobalPhone Corporation (agents, worldwide)
Altered Arts Magazine
NotJustPartz
Artisans United
and many others...Principal, Launched in 1979, this unique marketing and graphics venture developed an early affinity marketing science and technology companies, business-to-business services and technology nonprofit benefits.
Currently teaching web design, computer graphics and database courses at Stratford University and Columbia College as part of their IT department's curriculum. Also teach computer and web skills at LortonArts, and am often called on for one-on-one Custom Training. Have developed a proposal to update the curriculum to meet the needs of today's employers.
Class Topics Include:
- Introduction to the web
- Introduction to databases
- Understanding static and dynamic websites
- Building a static website
- Graphic Design for print and web
- Writing for search engines
- Landing Pages/Email marketing
- Learning Content Management Systems
- Image manipulation/photo editing
- Affiliate programs and linking strategies
In the nonprofit and education area; served as webmaster and developed educational programs for targeted seminars with The Society of Independent Gasoline Marketers of America (SIGMA)
Skills:
- Project manager
- Creative Director
- Marketing Strategy
- Mixed media delivery
- Training
- Concept development
- Direct Response Copywriter
- Graphic Designer
- Production Designer
- Image manipulation/photo editing
Anson-Bowles & Associates - Consultant for companies needing specific skills:
EEI Communications creative director/project manager for their web/new media division.
Technology Business as Marketing Director for Federal Labs needing web exposure
Tech Capital as Marketing Consultant to bring print version to the web.Washington Technology/Tech News -1996 to 1997 - Marketing Director (retained for consulting)
As Marketing Director was responsible for the concept development, copy writing, design and production of marketing collateral for Washington Technology, a biweekly technology industry publication.ASA(a division of A&T) -1995 to 1996 - Art Director & Group Manager
Managed graphics department and staff of 4, while coordinating with programmers, and instructional designers to produce computer-bsaed training programs.Positions prior to 1995: Anson-Bowles & Associates from 1979. Art Director, Boat Owners Association; Production Artist, Bureau of National Affairs. Many other, less relevant projects
SOFTWARE & RELEVANT SKILLS
Excellent instructor, bringing enthusiasm and understanding to all levels of student experience. Ability to explain the history as well as the current use of many applications and explain how they integrate into today's applications.
Web site development applications (like Dreamweaver) hand-coding HTML page construction, javascript, CSS (and browser compatibility issues), content management systems (Joomla and Wordpress), some database-driven web applications (Cold Fusion, ASP, PhP). Editing Flash, database scripts. Experience creating simple shopping carts, editing cart elements and other e-commerce database apps, as well as customizing CMS plugins. Quark X-Press (Mac and Windows), Adobe Photoshop (Mac and Windows), as well as the rest of their Creative Suite (including Adobe Lifecycle Designer) , Corel Draw! Presentation and chart/graph production (Smart Draw, Corel Flow). Most Word Perfect and word basics. Microsoft Office products (excel, powerpoint) . Groupware (group hub) development, hosted database and form processing resources. More, just ask... Cross-platform compatible. Creating design documents and selecting applications for complex sites with multiple interactive requirements. Experience with Internet/Web navigation & accessibility requirements, database and legacy issues.
EDUCATION
Virginia Commonwealth University, BFA, Communication, Arts & Design, 1976
Newsletter Association seminars on marketing, 1993-94; DMAW seminars, 1993, 95; Seminars on Corel Draw! 4&5, 1994-95; Advanced Quark, and Photoshop seminars, 1994-95; Professional seminars on multimedia, marketing, pre-press troubleshooting, direct mail, scanning and trapping, and "future of the industry" speculations, 1993-94; Exhibit and Trade Show Marketing seminar, 1995-96. Various web development seminars 1996-98, Guerilla Marketing seminar 1998-99. Many webinars, online tutorials, seminars relating to new technologies, marketing and writing are considered a regular part of the monthly schedule.
Business summary. • Capabilities that match your business needs.
Familiarity with your business' issues. • A portfolio of some of our work.
Myra Anson Nicholas Resumes: Graphics and Web Resume • Teaching Resume • Graphics and Mixed Media Resume
Web Design/Development Learning Groups • Step by Step Website-Planning & Building
Generating visual solutions in Northern Virginia since 1979
©Copyright 2016 Anson-Bowles & Associates
coyote@anson-bowles.com • Cell: 402-9065 • Home: 703.536.3013