CV: Myra Anson Nicholas
905 Lincoln Avenue, Falls Church, VA 22046
cell: (703) 402-9065
Results-driven. Intensively creative and relentlessly seeking improvement.
30 plus years graphic design, marketing and PR, (online and print). Strong
DM writing, B to B promotion. Teaching, mentoring and project management
experience. Considered a team player, with the ability to pitch in where
needed. Early adaptor (specifically IT), Html coding from 1995. Monitor
all developments related to visual communications.
Strategic planning, production management, all aspects of promoting a
client's mission becomes integrated. Developed marketing and fulfillment
programs and lead generation. Teamed on product development, directing
internal processes, and strategic planning for growth...with an emphasis
on today's economic climate.
NICHE MARKET DESIGN: KITS
NICHE MARKET DESIGN: MIXED MEDIA PRODUCTS
Anson-Bowles & Assoc, Falls Church, VA 1979 - 1993, 1998-Present
Principal, Launched in 1979, this unique marketing and graphics venture
developed an early affinity marketing science and technology companies,
business-to-business services and technology nonprofit benefits. Using
a unique mixed media delivery and strategic campaign plan, AB mixes print,
email and online promotions, social networking sites, viral marketing,
collaborative event sponsorships and "fusion" marketing initiatives.
Project manager, planner, writer, designer, consultant, 'creative director'
and lead designer. Graphics, marketing strategies, direct response, affinity
programs, public-private partnerships, workshops and event staging all
have contributed to a current list of clients reaching back to the 1980's.
Mentoring and training are key components when consulting with client
companies. Task development, software installation and training are integrated
into most projects. A successful consulting relationship always includes
technical and strategic support.
Currently teaching web design, computer graphics and database courses at Stratford University
and Columbia College as part of their IT department's curriculum. Also teach computer and web skills at LortonArts, and am often called on for one-on-one Custom Training. Have developed a proposal to update the curriculum to meet the needs of
Serve as 'creative director' and lead designer for clients in software
and web development. In the nonprofit and education area; served as webmaster
and developed educational programs for targeted seminars with The
Society of Independent Gasoline Marketers of America (SIGMA),
developed new web initiatives for the Northern Virginia Workforce
Investment Board (NVWIB). For corporate clients; provide graphic
services for software developers, seminar instructors, cell, satellite,
and VOIP providers. Writer for specialty magazines, ad-hoc marketing consultant
for local businesses, facilitator for promotional planning, packaging
products and services for specific buyers, "productizing" services.
Northern Virginia Technology Council -1998 to 1999 - Creative
Director/webmaster/senior designerů continued on a consulting basis.
Brought in as consultant for graphic triage, asked to take over responsibility
for entire visual communications output. Web maintenance, publications,
event promotion, membership packages, committee and lobbying materials.
Anson-Bowles & Associates - between 1997 and 1998 Consultant
for companies needing specific skills:
EEI Communications as creative director/project manager.
Technology Business as Marketing Director
Tech Capital as Marketing Consultant
Guthy-Renker Corporation as a branding and package designer
Washington Technology/Tech News -1996 to 1997 - Marketing
Director (retained for consulting)
As Marketing Director was responsible for the concept development, copy
writing, design and production of marketing collateral for Washington
Technology, a biweekly industry publication plus all event promotion,
annual publications, trade shows, and all marketing-related activities.
ASA(a division of A&T) -1995 to 1996 - Art Director
& Group Manager
Managed graphics department and staff of 4, while coordinating with programmers,
and instructional designers to produce deliverables for civilian and defense
National Alliance of Business -1993 to 1995 -Product
& Marketing Coordinator (followed by contract work 1998-2001)
Essential part of marketing, publications, and communications department.
Tab Books division of The McGraw-Hill Companies- 1991 to 1996 -
DataTrends Publications, Inc. -1992 to 1993 - Production
Coordinator (retained for ad hoc consulting after leaving position)
Anson-Bowles & Associates -1979 to 1992 - Principal
A full-service graphic design and marketing venture specializing in high
quality publications, brochures and ads. Managed staff of 2. Coordinated
projects with vendors and freelancers, worked directly with clients. Transitioned
from mainframe and standalone code-based typesetting systems to desktop
publishing, educating clients, and consulting with those companies who
went in-house. Purchased equipment, hired staff did marketing, billing,
et. al. Client list oriented towards high-tech companies and associations.
Retained clients on a consulting basis when health care benefits needed
to be expanded.
Positions prior to October 1979: Art Director, Boat Owners Association;
Production Artist, Bureau of National Affairs. Many other, less relevant
Although not a software program, coding for SEO is a key strategy for
all the web work done. Editing text for punch and creating extensive photoshop
montages are just of few of the elements necessary to add to the final
product's effectiveness. Landing pages, social networking and e-alerts
enhance traditional marketing strategies, bring comprehensive management
to complex tasks that are not available with single software applications.
Conversant with most web site development applications (like Dreamweaver)
issues), some database-driven web applications (Cold Fusion, ASP, PhP).
Editing Flash, database scripts. Experience creating simple shopping carts,
editing cart elements and other e-commerce database apps. Quark X-Press
(Mac and Windows), Adobe Photoshop (Mac and Windows), as well as the rest
of their Creative Suite, Corel Draw! Presentation and chart/graph production
(Smart Draw, Corel Flow). Most Word Perfect and word basics. Microsoft
Office products (excel, powerpoint) . Groupware (group hub) development,
hosted database and form processing resources. More, just ask... Cross-platform
compatible. Creating design documents and selecting applications for complex
sites with multiple interactive requirements. Experience with Internet/Web
navigation & accessibility requirements, database and legacy issues.
With over 18 commercial kits successfully launched, the need for innovative
kit design aimed at teens and adults has been proven. The goal is to create
kits that satisfy these requirements:
Materials are of good quality, nice enough for gift giving.
Designs are unique, creating items that are informal and fun.
Instructions that are forgiving, allowing for errors and substitutions.
Suggestions for creative alterations and extra materials encourage more
More kits are being designed to satisfy the changing market. Those that
encourage parent/child interaction, become party entertainment, or an
occasion to bring friends together are being designed. Custom kit requests
are always welcome, and offering a significant discount for small groups
by combining materials encourage creativity. There's a whole new group
of altered artists looking for the unexpected. After the popular CD Handbag
kit, larger projects with an effort to use recycled items will be out
soon. With the debut of a complete packaged working marionette kit, which
can be assembled in hours, the bar has been raised a bit higher.
Any material that can be glued, sewn, or nailed is fair game. While working
on a BFA in Commercial Art; forming metal, lapidary skills and exhibit
design became electives. The whole field of materials science became an
obsession. The commercial graphics work soon opened doors for innovative
design solutions. Seeking out new materials and vehicles (such as electronic/internet
based delivery) and combining them with traditional products has become
a hallmark that Anson-Bowles has proudly displayed.
A reputation for creative solutions and unique results led to NotJustPartz.com
It became a resource for mixed media artists. NJP has successfully penetrated
the market niche and carries everything from polymer clay components,
vintage hardware and jewelry to fractal papers, charms, wire and chain
shipping to almost every corner of the globe.
Virginia Commonwealth University, BFA, Communication, Arts & Design,
Newsletter Association seminars on marketing, 1993-94; DMAW seminars,
1993, 95; Seminars on Corel Draw! 4&5, 1994-95; Advanced Quark, and Photoshop
seminars, 1994-95; Professional seminars on multimedia, marketing, pre-press
troubleshooting, direct mail, scanning and trapping, and "future of the
industry" speculations, 1993-94; Exhibit and Trade Show Marketing seminar,
1995-96. Various web development seminars 1996-98, Guerilla Marketing
seminar 1998-99. Many webinars, online tutorials, seminars relating to
new technologies, marketing and writing are considered a regular part
of the monthly schedule.
There are gaps in this resume. I have juggled my work while caring for
family members and recently, coping with their loss.
Capabilities that match your business needs.
Familiarity with your business' issues.
A portfolio of some of our work.
Myra Anson Nicholas Resumes: Graphics and Web Resume
Graphics and Mixed Media Resume
Web Design/Development Learning Groups
Step by Step Website-Planning & Building
Generating visual solutions in Northern Virginia since 1979
©Copyright 2016 Anson-Bowles & Associates
Cell: 402-9065 Home: 703.536.3013